Independence

Advertising & editorial independence

The answer comes first. A page is allowed to conclude that no product is needed, a routine should be simplified or a clinician should be consulted.

Affiliate links and sponsorships

Paid relationships must be disclosed clearly. Sponsorship does not buy a favourable conclusion or remove competing options from a comparison.

High-risk pages

Urgent-care information and high-risk medical guidance should not be interrupted by aggressive promotion. Medical red flags are never softened to keep a visitor on a promotional path.

Comparison methodology

Comparisons should state the criteria used—fit, material, active ingredient, use case, cost, limitations or evidence—and separate measured facts from editorial judgment.